When an employer finds your resume interesting she's probably going to check you out online before calling you in for a meeting. The questions then is: will she find you?
When searching for individuals, search engines have 3 problems:
- Name Expansion
- Mistaken Identity
- Spelling errors
A search engine uses an expansion dictionary to find variations of each word in your search and return a name that it thinks you meant.
Carl Mark is a founding partner at Jones Soda. When you search him on Google, the first return is Karl Marx. That means Carl is in a blind spot.
Everyone knows that Karl Marx is not Carl Mark but when the difference is less obvious the confusion can have serious results. She might think someone else is you.
A contributing factor can be a name that is easy to mis-spell. It might weird (for Anglophones) or simply confusing (Johnston vs Johnson).
NOTE: This article is an abbreviated version of this original by James Alexander, the Founder-CEO of Vizibility.
Vizibility lets you do the search correctly and put a link to it in your resume.
