The ability to do hands-on trends analysis and make presentations to customers appear to be the key features of this position.
It's not a Brand Manager's role. It's not determining ad strategies. It is not a Product Manager's role although they share some characteristics.
The sales rep or the client will ask for a presentation of trends and recommendations and an explanation of what the flavor technologies can offer.
This marketing specialist will roll up his or her sleeves and do trends analysis and gather all of the relevant information from the various departments of the company and visit the client.
He will get input from the customers' own market research and from the sensory panels, He will look at Neilsen's and pricing data and consumer buying patterns and figure out the gaps where the company might be under-servicing its customers.
Familiarity with savoury technology and the types of products and companies associated with them is preferred.
The manager wants people who are approachable and have great listening skills.
They have to be articulate because they will be meeting customers often.
Travel: 25% overnight to clients
Contacts within major food manufacturers is an asset
Must enjoy a matrixed environment
Responsibilities
* Define target customers
* Understand their brands, strategies, market dynamics
* Analyze customer products, growth, shares, product intros, competition
* ID share gaps and business opportunities
.
* Plan customer visits
* Prepare promotional material for visits
* Ensure offerings are made relevant to the specific customer
* Tailor global marketing story to a region
* Make sure customers understand what you are offering
* Build customer trend, capabilities and innovation presentations
* Lead development of regional product or brand concepts
* Coordinate with Regional Product Manager , Regional Marketing Director,
Sales Management, CU and sensory to kick-off development projects
More
* Set regional priorities
* Collaborate with Sales to deliver Sales and Gross Margin targets
* Ensure category strategies are in Account Development Plans
* Engage on customer briefs
* Deliver customer presentations on new technologies
* Input to Global Marketing
Project Management
* Lead projects in a matrix environment.
Communication
* Build a strong network of internal and external relationships
* Share info. Encourage candid dialogue.
* Sell ideas. Integrate the ideas of other people
More Information: Michael Kelemen, 416-481-8016, msk@rogers.com
