Preface to the review.
If you just want a recommendation instead of reading a crappy story about a book I read, just buy this thing… just do it! I paid for my copy of the book, I get nothing for pushing it, there is no reason I can think of that I need to suck up to Animal, but as a job seeker advocate I highly recommend you own a copy of The Psychology of Job Hunting if you are in a job search. It costs less than 3 bucks and even if you have been unemployed for 2 years you can probably find that much loose change between the cushions of your couch. Spoiler alert: It will change your mindset on how you look at your search and understand it from a sales approach. You won’t be sorry you did it.
A few weeks ago.
Sound of dial tone followed by a pause as speed dial kicks out a number.
Steve: Hello… Oh, hi Tom. How’s it going?
Tom: Pretty good. I bought Animal’s job hunting book. It didn’t pass the first page test so it probably sucks. I usually give books only a page or two to grab me before I read the rest of it.
Steve: Oh no. I don’t have mine yet, but plan to read it.
Tom: Yeah, I’ll probably finish it when I get time. It really isn’t what I expected. It is written like a play with characters talking to each other in a script-like format. I found it distracting to focus on the story line.
The following week.
Phone rings. Steve’s name appears on caller ID.
Tom: Hey, Steve. What’s happening?
Steve: I read Animal’s book and it’s actually pretty good.
Tom: That’s good news. I haven’t had time to get back to it, but I’m going to dive back in and finish it. I was hoping to hear that it was going to get better.
Steve: Yeah, he did a pretty good job. You’ll like it.
Later, Tom is seen launching the Kindle app on his iPad to give it a second look. A smile comes over his face as he sees that this psychology thing is really important and that Animal’s take on how a job seeker should view the search is not the typical drivel seen in Twitter chats. Midway through Chapter 2 when he talks about how the brain processes information Tom is hooked. It is now familiar turf because of research he has done personally for previous articles he has written. He catches himself laughing out loud, “I thought I was the only recruiter who knew what an amygdala does!” He appears to be satisfied that there is no pretense of psychological expertise and Animal even calls it “homespun psychology” several times. It may be homespun, but it is spot on!
Hypothetical conversation continuation.
A Hypothetical Real Psychologist: I could poke holes in Michael’s theories, but since he did classify it as his own ideas it makes sense. The thoughts are logical and follow a definite pattern that is probably helpful to those stuck in a rut. The only way to do something differently is to think differently.
A Hypothetical Real Book Editor: This guy could really use my help! The ideas presented are conversational and easy to follow, but he could make a lot more money if there were attention to punctuation, syntax, and structure.
A Hypothetical Real Sales Person: This advice for a job seeker to think like a sales person is so correct if the pitch of selling self is to be successful. As a female sales person, I wonder about the title alluding to “Sales Man” on the cover, but it doesn’t take from the message. He usually recognizes gender neutrality by alternatively switching “his” and “hers” in his texts.
A Hypothetical Real Job Seeker: OK, I’m now going to focus on the product I’m selling, ME! I’m also going to acknowledge that much of my hidden agenda is to protect that product from failing… which is the ultimate irony.
Tom: I wouldn’t get a decent book report grade from Ms Roof, my 8th grade teacher, and the New York Times is probably not going to hire me to do other book reviews, but if I have any influence over the job seekers that my colleagues and I engage on social media I would consider this a teaser to let people know about Animal’s book. Spread the word. No, he is not paying me to do this and doesn’t even know I’m writing about him. Just buy the damn book and shut up!
The curtain closes and Recruiting Animal comes out to take a bow.