How Google Finance Was Created

The value of offshoring thinking jobs.

Sviokla's thesis: Set up offices for thought-workers globally, wherever the smart people are.

PROOF OF VALUE

The woman who championed Google Finance showed the idea to the founders. They said, "If you can convince people to help you, go for it."

She couldn't convince anyone in Mountainview but she found some engineers in Google's Indian offices who were interested and, eighteen months later, they launched.

That's why you should offshore thinking. It gives you access to more brains.