Ask people to let you bug them
Interruption Marketing means you barge in on the customer and try to hustle him.
Permission Marketing means you qualify the prospect as an appropriate target.
Then you let him know just a little bit about what you are offering so that he will give you permission to market to him.
The challenge, says Seth Godin, is to "persuade consumers to raise their hands - to volunteer their attention. "
You tell consumers a little something about your company and its products, they tell you a little something about themselves, you tell them a little more, they tell you a little more - and over time, you create a mutually beneficial learning relationship.
In classic permission marketing, you create "very anticipative, personal, and relevant" pitches to the people who want to hear them.
Talent Pooling
Permission marketing should be the goal of all recruiters.
Creating a network of potential candidates who have indicated that they would like you to keep in touch with them.
Blogs & Permission Marketing
And, I suppose that a blog aimed at your candidate base would be a one way to enable your talent pool to maintain a permission marketing relationship with you.
Certainly, Godin's description of slowly building of a business relationship resembles Jeremiah Owyang's description of blogging as a conversation that slowly builds trust between a business blogger and her readers.
See also: Talent Pools. Reference: Dave Lefkow's Jobster blog
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