An odd story of the internet.
Yesterday afternoon, Lisa Marie Meier left the following comment on one of my old postings about Guerilla Marketing For Job-Hunters.
She said: "I read the book after talking with a Fortune 100 CEO client of mine about it. The funny thing is, if a respected CEO is reading this book, why isn't everyone?"
The funny thing for me was that I said almost the exact same thing to the Funny Banker this morning at Starbucks: "Twenty bucks for this book? That's an amazing value. And not many people I speak to have even heard of it."
Isn't this an interesting way to get marketing feedback? Assuming it's true, and I do, how would Dave ever hear that someone at a high level of attainment in the business world has taken the time to read his book? I wonder why he read it. Is he going to use it himself?
I shall resist commenting that "Guerilla Marketing For Job-Hunters" seems to me to be a rather unfortunate choice of title for a book, and simply ask: Can an Okie boy get something from reading it? I would like to be a CEO too one day. Will this help me?
Posted by: Recruitomatic | Aug 09, 2006 at 02:08 PM
If you have the wherewithal to be a CEO you can use this book to move your career a few steps closer. Can you job hunt your way directly into a CEO role? I don't know. Good question. I'll bet some people make direct calls but I suspect that they set up a connection through a mutual contact first.
Re "Guerrilla" title. Yeah but it's very abstract. There's no mention of roadside bombs!
Posted by: Canadian Headhunter | Aug 09, 2006 at 02:56 PM
Great questions. In speaking with the CXO types in my consulting practice, I'm under the impression that it's getting tougher and tougher for senior execs to compete in the job market. While I am by no means an authority on HR or recruiting, the market is very competitive, there are lots of smart, newly-minted MBAs, and many top jobs are a mere click away. While many company leaders read business books like "Built to Last" or "Good to Great" on the plane to the next meeting, we shouldn't be surprised when they pick up an equally prescient book like "Guerrilla." Cheers!
Posted by: Lisa Marie Meier | Aug 09, 2006 at 06:09 PM
It's noice to be annonymous. I st next to a nice lady on a flight to New York who was reading my book. Rather than tell her I was the author I asked her about the book and her job serach. What she liked best/least etc. I really enjoyed the conversation. Then we talked about her job hunting and what she wanted to do ... I left her with a few of the ideas that didn't make the final cut for the book but where directly applicable to her particular situation. She left me with the wisdom that you can only get from a mystery shopper report.
Posted by: David Perry | Aug 13, 2006 at 12:27 PM
I endorse David too...
http://recruitomatic.wordpress.com/2006/08/10/david-perry-speaks/
Posted by: Recruitomatic | Aug 13, 2006 at 03:35 PM