Barbara Ling on the Value of Blogging

Barbara Ling says that blogging increases your visibility on search engines .

Whenever your blog is published, your site is being indexed within all of the search engines. (Google, Yahoo, Technorati, etc)

This helps generate link popularity, which improves your ranking (how close to the top you appear) in search engine searches.

This makes it easier for people to find you online.

Source: Recruiting.com. See also.