« How To Industrialize Recruiting | Main | Love and Cronyism »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8345220fb69e200d8356ee47369e2

Listed below are links to weblogs that reference Initiative:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

JT

Wow. Talk about a mis-quote.
First, It's Godin, not Godinsky.
Second, the article says nothing about setting fires!

"Most organizations are staffed with people waiting for the alarm to ring. Instead of going out to the community and working to prevent new fires, the mindset is that firemen are working to put out the fires that have started."

Recruiting Animal

It's a play on the word "fire", you dope.

When Godin/Godinsky (that's a joke, huh?)says: "Hotel desk clerks don’t write letters or make calls to generate new business" he means that they shouldn't wait passively for business to come to them, they should go out and generate new business themselves. Switch that to fire-people and what do you get?

Ben

Hey, I'm a firefighter, and *I* thought it was funny.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

ANIMAL SHOW

BUY MY BOOK

Contacts

Google

Groups

SUBSCRIBE

Sitemeter