Most people are waiting for the alarm to ring instead of going out and setting fires on their own.
Reference: Seth Godinsky
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Wow. Talk about a mis-quote.
First, It's Godin, not Godinsky.
Second, the article says nothing about setting fires!
"Most organizations are staffed with people waiting for the alarm to ring. Instead of going out to the community and working to prevent new fires, the mindset is that firemen are working to put out the fires that have started."
Posted by: JT | Sep 04, 2008 at 08:56 PM
It's a play on the word "fire", you dope.
When Godin/Godinsky (that's a joke, huh?)says: "Hotel desk clerks don’t write letters or make calls to generate new business" he means that they shouldn't wait passively for business to come to them, they should go out and generate new business themselves. Switch that to fire-people and what do you get?
Posted by: Recruiting Animal | Sep 05, 2008 at 10:15 AM
Hey, I'm a firefighter, and *I* thought it was funny.
Posted by: Ben | Sep 10, 2008 at 09:33 PM