LOOK FOR TRENDS.
To learn from numbers you have to watch them over time to see how they change.
What you are really looking at is whether that number went up or down, and how it compares to the industry average.
When you look at them regularly, you develop a feel for how external conditions and internal decisions affect the trendlines that matter to you.
Numbers can provide you with good information about your industry and your customers, and that can be valuable for your decision making process.
From Rob May, The Businesspundit
Cross-posted to Recruiting Bloggers.com