What Is CRM?

A Customer Relationship Management system is like an electronic Rolodex. But it contains more than contact information. It tracks your entire business history with each customer. It can also analyze data to spot customer trends

CRM systems used to be expensive and complicated. But Forrester Research claims that in 2007, companies with fewer than 100 employees will account for more than a third of the CRM market.

Read about the major players here.

Comments

[Rob McIntosh]

CRM is so 80's.......In recruiting, it is all about the TRM

Talent Relationship Management

Rob

[Recruiting Animal]

Macca returns from the dead to talk about Talent Relationshp Management. That's a posting in itself.