My Name is Sandy and I am a Cold Caller

The 12 steps of a cold callaholic.

He proceeded to tell me that he was not only completely uninterested in talking to me, but that our firm had no concept of the needs of smaller businesses and therefore he would never consider us as a service or product provider.

I countered by telling him that that was exactly why we wanted to meet with him, to prove that we did indeed understand his business and his industry....

He agreed to the meeting. I suspect it had more to do with curiosity than addressing an actual need, but the purpose was to secure an appointment so that we could begin to build trust by sharing something of value to him.

After 13 months of careful nurturing, we signed a six figure agreement with this CIO

Sandy O'Dell on Rain Today. Read the whole thing here.

Comments

[Rosie]

Nice find, Animal.

[laurence haughton]

Has anyone seen good study (statistically accurate) comparing the costs in time and money for this kind of cold calling? In other words how many six figure relationships are generated versus companies contacted and time spent.

I've made cold calls and helped others make cold calls like the one described in one industry for over 15 years. I really wonder how much time was well spent and how much was wasted. It felt like it was cheaper but that was because the cold callers weren't being paid by the hour (and their salaries were pretty low). But that's just one industry.