Recruiting Animal: Whacky Experts Get More Attention

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Whacky Experts Get More Attention

In every market people who evoke emotional responses win. Even if they are wrong, you will see them refererenced often....
Many popular people create far more controversy than value, but links and trust follow conversation. And so do ad dollars. If people are talking about you, you win, even if you are wrong.

Aaron Wall

Feb 20, 2007 in Blogging | Permalink

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