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laurence haughton

"They had some sort of zombie-like attraction to the idea that recruiting blogs are a big deal in the recruiting business as a whole -- even though everything they said proved that was wrong."

Ouch... that's going to leave a mark.

Harry Joiner

Question: "How can blogs be part of the primary procurement process if so few firms have them?"

Answer: "Because recruiting firms are still in denial."

Just because my competitors are Luddites doesn't mean I'm on the wrong track. I'm an Early Adopter of a future-Mainstream Technology.

See http://www.parkerhill.com/Summary%20of%20Crossing%20the%20Chasm.pdf

Amybeth Hale

You’re quite an instigator! :) Just wanted to share my thoughts on your topic:

Recruiting blogs seem to influence those who bother reading them, which seem to be mostly others who write them. So we seem to feed off each other. A couple of my friends and former colleagues read mine but only because I tooted my own horn and sent them a link to it.

I liked what Steve R. said about putting all your eggs in one basket. Anyone who would solely rely on a blog for getting the word out is going to shoot themselves in the foot, just as if a brick and mortar establishment were only to run ads in the local newspaper or only ran one TV ad.

Dave M. had a lot of good stuff to say and I enjoyed hearing what he talked about. I agree with him that internal censorship will water down the content of anything that might be written on a blog and thus make it a bit vanilla to readers. You can’t be completely honest about anything if you’re worried about getting canned for saying something. He also mentioned spheres of influence and I agree with this as well. Certain groups of people would seem to gravitate toward blogging while others will not. Some people see no use in them but that doesn’t mean they are useless. It would seem to be a matter of perception. You perceive that they do not influence, which I agree with to a certain degree. They don’t influence those who see no use in them.

We have a brand new recruiting franchise owner who is a pretty young guy. He approached me for some ideas on how he could learn more about his industry. I suggested that he start a blog focused on his industry and couple that with some professional networking. I told him to promote his blog within his network and reach out to the players in his industry. I’ve tried to help him with his content and he’s had some great conversations with people in his industry as a result of aggressive networking. He’s even gotten a couple of job orders from these conversations. Do I think this is the norm? Absolutely not. But he’s excited!

I think there’s definitely a future in it. Take ecommerce for example, which I heard mentioned. 15 years ago no one would have given it a second thought as a way to do business. But check this out: Of the top 500 e-tailers in 2006,

142 are owned by store-based retail chains
88 by catalog and direct-marketing firms
45 by consumer branded manufacturers
225 by the so-called pure plays or web-only retailers

Brick and mortar retail companies have obviously discovered the importance of having an online presence to market and influence. I don’t think that other businesses, including recruiting, will be far behind on jumping aboard this bandwagon.

I don’t claim to be an expert on any of this stuff by any stretch of the imagination. I’m simply an interested observer and occasional contributor. I’ve personally gotten a lot out of blogging and the ones that I read. I agree that the majority of recruiters out there don’t read them and don’t see them as a huge influence right now. Someone mentioned that those like Fordyce don’t bother blogging because they are busy making placements. But I definitely think this will grow to be a bigger influence in the future. As a colleague mentioned to me this morning, “…just takes time. Not everyone drove a car, used a phone or had a PC the first 5 years of existence.”

Thanks for letting me share my thoughts!

Jobmatchbox

Ok. So what do you propose people do about this?

Here are a couple of suggestions:

First, recruiting blogs can help job hunters, not just complain about them.

Second, blogs can get the message to job boards, hiring teams, etc. that change is needed. On good days, the blogs will actually spell out how to make changes so that the job boards don’t have to hire marketing teams or consulting firms that will cost them big bucks.

Recruiting Animal

Dude, Recruiting blogs help job hunters even as they complain about them. If I tell someone not to put garbage in his resume and tell him exactly what the garbage is, that's great advice. If you don't know this you haven't read many blogs.

Re your other remark: There's been a million articles and blog postings about blogging already. And there will be a million more.

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