Says Kevin Wheeler
Some time ago I went to a lecture at a nice hotel featuring the author of The Wealthy Banker. This was a popular book about personal financial management and the attendance was huge.
After his talk, which was very interesting and entertaining, the financial management company sponsoring the event answered questions about their services and tried to turn the members of the audience into customers.
It wasn't a hard sell environment and it was an enjoyable evening. Afterward, Anthony J Meaney, Sylvia Pollack and I went out for nachos at a pub and talked about the event. None of us were potential buyers and I can't recall the name of the host firm but the occasion has stuck in my mind.
Kevin Wheeler believes that companies should recruit in the same way.