A blogger wants her readers to subscribe, bookmark the site, make comments, respond to surveys and use the info supplied.
But how do you get people to act? You make them an offer. An offer is a conditional promise. "If you do this, you'll get this." How do you make an offer they can't refuse? Offer something they want.
Domino’s pizza was not, apparently, the greatest but who could refuse delivery in 30 minutes or free? The guarantee had explosive power.
Online, offers must be fast to read and so clear that they can be understood in no time at all. The first thing to remember though is that if you don't make offers people don't act.