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June 2008

Recruiters Should Be Like Tim Russert

Says out of the box recruiter, Vin Dieselevey

Don't interrupt. Make sure you understand the job before you claim to have the perfect person.

Start a conversation with light banter. Don't get straight down to business. Don't forget the social amenities.

Don't be so results-oriented. Be a mensch. Do your job in a nice, friendly way and make the world a better place.

See also: Tim Russert, Thin-Skinned and
We Have To Stick Together said Tim

A Showman's Cold Call

Harry Joiner, the Marketing Headhunter, used to be in a rock band and he's still a showman. He starts every cold call like this:

HARRY: Hi Mary. Do you know who I am?

MARY: No

HARRY: So, you have NO idea who I am?

MARY: No

HARRY: Huh. You know nothing about me …

MARY: No [but now she's racking her brain to figure out who he is because it sounds like she should know].

HARRY: Okay. It happens. I’m Harry Joiner, and I’m a marketing headhunter specializing in ecommerce and new media. In fact, … are you online right now? … Okay, Google “marketing headhunter” … Last year I closed VP-level deals for some of America’s best loved brands, like X, Y, and Z …”

Comment: Harry claims that his boast makes people feel like they are doing their friends a favor by introducing them to him. And I'm sure that this works -- for Harry. But, again, he's a showman with a special talent for communicating . Most people could not pull this off.

An Ace in the Hole

I had begun to stop worrying about spies and terrorists, but in the shadows of the courtyard the merchant drew me close and told me something else about his life: "We have Canadian passports. If it gets bad with Iraq, Iran, I can make a living anywhere."
-- Herbert Hadad

Full of garbage words and phrases

XYZ Consulting delivers training initiatives that empower both individuals and organizations to effectively eliminate the problems of frustration, conflict, low morale, low productivity and high turnover in today's workplace.

ALT VERSION: XYZ Consulting teaches people how to avoid the frustrations and conflicts that lead to low morale, low productivity and a high rate of turnover in the workplace.

Every program XYZ Consulting offers is designed to produce results...
[What else could it be designed do?]

Praise For Sarkozy

If anyone had suggested two years ago that France would elect a pro-Israel, Pro-American president, he would have been passed off as wildly out of touch with French sentiment.
-- The Augean Stables

I guess we were wrong about what lots of French people were thinking.
We were wrong. Get it?

Minnie Driver Sings

Who knew? Invisible Girl. Hat Tip: Ghost of a Flea On Ellen. (She seems to get better looking as she gets older. BS cover (listenable but not great)

How To Be A Successful Blogger

Read it below or listen here.

I got a letter this week from a fairly junior blogger. And he said.

"Dear Recruiting Animal, I listen to your show because you're the Mighty Quinn and I'm hoping I can learn some secrets from you. I've been blogging for six months now and I cover the same territory as everyone else but I just don't seem able to get the hits. Nobody's visiting me. What can I do?"

Well, little buddy. I checked out your blog and the problem is very simple. It's as plain as day to me. You don't know how to be an expert. That's your problem. So I'm going to give you some clues.

Here's Number one. Don't think too much. If you see a study that says short men get better jobs don't ask if it's really true. You're not a scientist! You grab that topic and talk about it as much as you can. Think of all the short guys that's going to please.

People who know better are going to grumble but who cares? Most people don't know anything. That's why they come to you. They want simple ideas and absolute certainty. So they can sleep at night. So you want to make them feel good but you also want them to have fun.

Here's something to think about. How many magazines put out lists? The best movies of 2007. The best hundred rock songs of all time.

How do they know what they're saying is true? Of course they don't! But that doesn't mean the list isn't fun. Or that it doesn't make you think. Or that it doesn't give you something to talk about with your friends. And your blog should be written the exact same way

And it doesn't hurt to be a bit sexy sometimes and break the rules a little. Let's say someone writes to you and says: "Should I sleep with my recruiter? I think she likes me." Well that's a no brainer. The answer is: Of course you should! That will give her a reason to help you.

Of course, there's a lot more that I could say but let me wrap it up with this:You can always jazz things up a bit. Tell some stories from your personal life that never really happened. Who's going to know that you weren't a jockey. Who's going to know that you didn't go skydiving? Or that you didn't tell your boss where he can get off?

You don't have to feel guilty about fibbing. What are you doing? You're just helping people. And as long as the basic idea is true who cares what examples you use?

Are you starting to get the picture? Good. I hope I've helped. Good luck and regards.

It doesn't take a village to raise a child

It takes one or two responsible adults -- Rosie DeManno

Here's a radical concept: Maybe parents should check their kids' knapsacks for guns, knives, baseball bats and brass knuckles before the little darlings leave for school in the morning.

Lisa Rokusek on The Recruiting Animal Show

DATE: Wed June 25, 2008. NOON New York Time
TOPIC: "I am not your average recruiter"

GUEST: Lisa Rokusek's profile. Lisa's blog. Lisa on Twitter

LISTEN HERE

Also on board: Art Pitcher, Rayanne Trumbo, Maureen Sharib, JD Jason Davis, Dave Manaster and The Minnesota Headhunter.

Marketing on Social Media

1. The Personal is Professional
You create an online presence in microblogging (eg Twitter) by sharing mundane personal information with your "followers". Inotherwords, you promote yourself in the guise of chatting with "friends".

2. Overshare
Tell your audience what you are doing all day long. This means endless messages about where you are, what you're eating, who you're meeting, plus photos and videos (if you have them).

3. Enhance Your Image
It's easy to make yourself seem like someone special by publishing bits and pieces of made up life. The aura of success you create can be used to attract business.

Take a look at these Twitter postings:

Animal: Had dinner with the Assistant Deputy Minister last week. He said some very interesting things

Animal: Invited to my friend's island this weekend. Couldn't be bothered.

Both of them are true. I know a guy who's been with the government a long time and is now a senior manager. Once a month, I eat at a Chinese buffet with the same bunch of guys and he's part of the dinner crew.

Another friend comes from a wealthy family. They own a small island with a fancy cottage. He wanted me to drive some of his daughter's friends up to the lake because he's busy racing his car.

You might think that this kind of crap isn't worth posting but if you want to be a somebody online, think again.

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