Hi everybody. Recruiting Animal here on June 11, 2008.
Today, I want to talk about women. About women being better recruiting bloggers than men.
You know, friends, I'm not like other people. I don't go around bragging that I'm a thought leader. You won't find the word visionary in my linkedin profile.
But sometimes I know what's right and, finally, I see that someone is taking my advice.
Back on Feb 14, 2007, I said, in print, that companies should hire sweet pretty girls straight out of journalism school and let them run the recruiting blogs.
They'd probably write well and they would totally hypnotize the guys they want to recruit.
It was started by Zoe Goldring and Gretchen Ledgard. They were called the Moongals then. The Moongals. Jeremy Enright, a reader, gave them that name.
Zoe and Gretchen were very sweet and 99% of the people who read the blog were guys and they fall for that kind of thing. I did too and I'm not in IT! It just makes sense. Women are great at selling cars, beer and shaving cream. So why not tech jobs? That's a fair question.
So, now, listen to this. A company no one has ever heard of, out in the middle of nowhere, hires a girl out of journalism school who looks a bit like Julia Roberts.
And she loves to chat day and night on every form of social media. And she also likes to take cute pictures of herself and post them online. And all of a sudden everyone in the Recruitosphere is aware of a company called HCI in Omaha.
It's a crappy name for a company and I haven't got a clue what they do but I do know that their daughter in law is Maren Hogan! You see what I mean?
I don't know much about her but you can't NOT know her. She's everywhere.
Last week Jeremy Langhans asked her how many tweets, chats, blog postings and videos she does a day and she said: "Jeremy I'll tell you like I told the Minnesota Headhunter ...i'm a social grl."
Yes she is. And hats off to HCI for adopting the best online branding strategy I've seen in my four and a half years on this scene.
Now I know that I'm going to get a lot of complaints. The Recruiting Animal is sexist. No I'm not. The Recruiting Animal is a cretin. No, I'm not.
Those cranky emails, they're are already coming in.
But listen to this. I once saw a commercial that featured a young, slim, Italian woman in a tight green dress changing the tire a on a racing car. She was marketing Pirelli tires. And let me say this.
My response was not base. My response was not simply about sex. That ad elevated me. I wanted to be good enough to change a tire with this angel, Miss Pirelli.
And let me ask you: what's wrong with that?
SHOW TWITTER
AFTERNOON - June 11, 2008
SourcerKelly: Was there an @Animal show today?
marenhogan: @Animal listening to your show now. . .
Animal: @marenhogan Oh yeah? I talked about you today.
marenhogan: @Animal so I'm hearing
SourcerKelly: @marenhogan OMG! I am LOL at this show - I didn't know it was about YOU!!!!
SourcerKelly: @FistfulOfTalent Maren gets a new fan on the Animal show http://is.gd/vhS
marenhogan: @SourcerKelly What? You don't think I look like Julia?? :)
SourcerKelly: Oh of course! Mystic Pizza days........she was too red in Steel Magnolias! And we won't even discuss Peter Pan
marenhogan: @SourcerKelly I am currently red. I purposely had kids with all possible hair colors (for authenticity purposes)
SourcerKelly: :) Oh man - the similarities are killing me - I've got red, blonde and brunette in my crew of girls - -
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RECRUITINGBLOGS CHAT
Maren Hogan: not sure if I should be offended by Animal or flattered that he's been talking about me and my company for at least 7 min of airtime. he called me charming--that's the part that I am choosing to focus on
MN Headhunter: Dude, you are like really famous now!!! (Listening to replay of show)
Maren Hogan: I'm not sure it's a good famous. For a long time I didn't have a picture just SO YOU KNOW ANIMAL! But Paul for real, I think this totally rates a bday cake.
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TWITTER: NIGHT
heathergardner: @marenhogan listening to the Recruiting Animal show - he's talking about you LOL.
marenhogan: @heathergardner @jessica_lee I know he is but I am such a sycophant I can't help but love hearing my name. oh and my company name
Jessica_Lee: i love the word sycophant.
heathergardner: @marenhogan @jessica_lee I adore Recruiting Animal - my husband can't stand his show. He's like my Jim Cramer
marenhogan: @heathergardner Will you call in and listen for moral support when I go on and get slammed for real?
heathergardner: @marenhogan absolutely... when? I think he'll treat you very well. He loves you!
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