These are the Animal Bad Words. They are banned from The Recruiting Animal Show.
Reinvent yourself is an @animal Bad Word. (Overstatement - used endlessly in reference to Madonna)
Dynamic (as a noun) is an @animal bad word - I dare anyone to define it. This is a truly difficult dynamic to surf.
End of the day is an @animal bad word - every moron says it and anyone who uses it and isnt a moron makes himself sound like one. Anything that is repeated ad infinitum by everyone sounds low IQ.
Back in the day is an @animal bad word - it's way past it's stale date and it doesnt make you sound funny or cool.
Holistic is an @animal bad word - its bad enough when it refers to a medical check-up - please don't use it to advertise your recruiting technique
Dialogue (used as a verb) "I dialogued with him" is for morons only - @animal bad word
Leverage is an @animal bad word - whats wrong with "use"
Effectively - This is a favourite of all business writing and resumes. Its not enough to say, "I climbed the ladder," these dolts have to say, "I effectlvely climbed the ladder," or, worse, "I efficiently and effectively climbed the ladder." If there is a more egregious example of stupid talk I don't know what it is.
Efficiently - see Effectively
Successfully - is used in the same way as Effectively and it is just as moronic. Dummies don't say, "I drove to work today." They say, "I successfully drove to work today." Resumes are full of this garbage.
Wellness - This word absolutely sickens me. A cute, holistic, "natural" word for health.
Interface - computer talk. It's a borderline case.
Iteration - How did this become so popular? I absolutely can't figure it out because it's too hard for most people to understand. Iterate means to create a new version. An iteration is a version.
Integrate - a borderline case. These Latin words make my eyes glaze over. It means two things fit into eachother and work well together. (Or, maybe, that's seamless integration).
Passionate - Don't get me started. In the job coaching world, every job hunter is supposed to show passion. "Yes, sir, I've always been fascinated by bottle caps. Can you imagine where we would be without them? Some little things are so strategic and most people don't realize it. But not me. I'm clued in and that's why I've always dreamed of being a maintenance technician with your company. Have you ever had that sublime feeling where you're on top of a mountain and everything is stretching out below you? You feel like you could conquer the world. And that's the way I feel when I think of your firm."
Awesome - Verbal equivalent of a high five, something every 3-year-old can understand. Save it for the kids. With adults you can just say Neat.
It’s all good - No it isn't.
In today’s competitive job market -- Dull ritualistic saying chanted over mundane job hunting tips.
In this day and age - I don't know if anyone says this anymore but I used to work with a pompous little creep who said it all the time. See: "in today's competitive job market".
Okay? - Saying this at the end of every sentence is sure to make you sound dumb. I say it a lot myself.
Trope - You never see this in business writing because no one like Steven Covey has made it famous -- but you see it everywhere else. And, you know what, I never saw it anywhere before. Not an attractive word, it means a standard image or theme used in writing and art and culture in general. It looks like half of apostrophe mispelled.
Paradigm - I don't even have to talk about this one. Everyone hates it by now. I never understood the popularity of the book it came from and I wonder if the semi-literates who use it realize that "model" means much the same thing.
Folks - Americans use it all the time. Canadians don't. It's as phony as a 3 dollar bill. We used to have a Prime Minister who always wore suits in Ottawa but when he was on the campaign trail out west he would suddenly don a denim shirt to appear to be a man of the people. That's what folks is about, too. You're trying to sucker us in by claiming to be one of the aw shucks, unpretentious, ordinary stupid working class. But I'm not your down-homey or your comrade either, so lay off, huckster, when you're talking to me.
Thought Leader - I've never seen THTLDR on a vanity licence plate but I have to say that I'm amazed because according to what I read there are a million of them out there, many self-proclaimed. But, then, every man is a prophet in his own bathroom mirror.
Visionary - see Thought Leader
How can I help? - This disgusting phrase demeans a noble word. Salesmen use it regularly -- when they want to sell you something. Networkers say it automatically. They don't know you and they can't possibly care about you; they just want to offer you something so you'll owe them a favour. These grasping creatures try to make everything sound like a helping situation that will ultimately help themselves. Shallow people in other professions also use it to brand themselves as do-gooders. And it works; you immediately know who they are.
Innovative - A dope reads about a fad then regurgitates the keywords and pats herself on the back for knowing so much smart stuff. Right now innovation is the solution to everyone's problems. Tomorrow it will be some other word. But in the meantime, the dummies are throwing it around like a basketball.
Empathy - This is one of the worst words in the world. First of all, what does it mean? I don't think anyone knows. Good old sympathy meant that you felt sorry for someone. But empathy? Supposedly it means that you understand them but not in a cold way. In a way that sounds an awful lot like sympathy. So when someone comes looking for an empathetic ear how is that different from looking for a sympathetic ear? It isn't. It isn't. It only sounds dumber and makes people in HR and helper professions think they are doing something special.
Note: Any @Animal Bad Word can be used legitimately if you do so to celebrate its ridiculousity.
S**t - You know what? I'm tired of hearing about your s**t. It seems like everyone I know, no matter how smart or well-educated, is so lazy they have constant recourse the one magic word that can replace every noun on earth. An otherwise fine young woman named Carrie Corbin just tweeted me that "some of us ackers know some s**t". Translation: some people in talent aquisition are well-informed. Of course, she wanted to stress the fact that what they know is the real thing - but, let me tell you something, that's too real for me. I don't like it when it drops on me from up in a tree and I don't like it when it drops from your lips because s**t is one of God's curses on humanity. I know that Adam did some eating in the Garden of Eden but I don't believe that he had an unpleasant digestive system.