From: Don’t Recruit: Engage -- Dan Tapscott (edited)
Advertising to attract young people today is a waste of money. Companies can use social media to influence this generation and get to know them.
Old-style job interviews were interrogations that grilled you about your strengths and weaknesses. Sometimes you had to perform tests that are
terrible predictors of effectiveness. Well, thank goodness, that's old hat now.
Companies have to start a dialogue with these kids early on even in high school. You use challenges, internships and summer jobs to get to know the best. Then you just slip them in. No recruiting required.