Recruiting Animal

Basic HTML for Bloggers

From a comment on Facebook

- plus simple stuff I use on a regular basis

TEXT

<b>bold</b> or <strong>....</strong>
<i>italicize</i> or <em>....</em>
<u>underline</u>

<s>strike through</s> or <del>...</del> or <strike>..</strike>

FONT SIZE

<font size=#>Font</font> - # = 1-7 (most fonts you see on any website are 2 or 3)

FONT TYPE

<font type="name"> replace name with "Verdana" "Times New Roman" "Comic Book Sans" etc

Your range of fonts depends on what fonts you have on your computer.

Common Fonts =  Arial, Helvetica, sans-serif, Verdana, Geneva, sans-serif,  Times New Roman, Times, serif, Georgia, Garamond, Palatino,Courier New, Courier, monospace

Using Back up fonts    <font face="Digital, Arial, Helvetica, sans-serif">text</font>

FONT COLOR

<font color="color"> There are a couple different ways to do color

HTML will recognize most common colors by name. Named Colours =  Black, Silver, Gray, White, Maroon, Red, Purple, Fuschia, Green, Lime, Olive, Yellow, Navy, Blue, Teal, Aqua

There are also numeric codes for colors. See here: http://www.computerhope.com/htmcolor.htm

COMBINE YOUR CODES

These codes can all be combined!

<b><font size=4 color="Green">HAPPY <i>PIZZA DAY</i></font></b>

CLOSE YOUR TAGS

You can stick a tag (HTML code) anywhere and close it anywhere.
But it's very important to close your tags with the </ > sign
Otherwise everything below the first tag will be changed.

HORIZONTAL LINES

<hr>        draws a line across the page

<hr width="100">    horizontal line thickness

<hr width="#%"> Place any number 1-100 in for the #, a straight line will go across the screen, taking into regard to how much of a percentage you used. This is usually auto-centered.


TEXT PLACEMENT

<br> Separates / breaks lines. It's like hitting enter on your keyboard.

&nbsp;        one non-breaking space

<p> .... </p> - Creates paragraphs

<blockquote>TEXT</blockquote> - Centers a block of quoted text

<q>..</q>        quote within a blockquote

<center>Centers Text</center>

<p align="left">places text on the farthest left side of the page</p>

HTML does this automatically, You will rarely ever have to use this unless you create a table which is auto-set to Center everything already.

<p align="right>places on text on the right side of the page</p>

LINKS

<a href="URL">Site Name</a> - URL = website. eg - http://www.fulladdress

You can add more to the link

<a href="url" target="_self"> - opens in window / tab that already open

<a href="url" target="_blank"> - opens page in new tab / window

<a href="url" target="_parent"> - opens in original tab
<a href="url" target="_top"> - opens up on top of everything else -

Link Email    <a href="mailto:EMAIL ADDRESS">TEXT</a>

IMAGES

<img src="url"> - That's the basic jist of it

If you have an image saved on your computer, it's easy to create a Flickr, Photobucket, ImageShack or Buzznet account - you can google them, I know you can!

When you upload the picture, the site will give you a url that will end with a  .jpg or .gif or something of that nature

When you put it in your web browser address, it'll only be that picture. Stick it in where it says url in the tag and you're all set

<img src="url" width=# height=#> Holy Banana Bots Batman, My picture is way too big!

IMAGE SIZE

Let's take this generic picture everyone has seen; http://www.google.com/intl/en_ALL/images/logo.gif

Right click the picture and go to properties and it should display that it is Width:276px by Height:110px. We want to halve it for some reason! [perhaps too big to fit in your profile.] So take half of each amount and your html should look like this;

<img src="http://www.google.com/intl/en_ALL/images/logo.gif" width=138 height=55>

One more tiny thing for images; let's add some secret text just to be sneaky for no real reason
<img src="http://www.google.com/intl/en_ALL/images/logo.gif" width=138 height=55 alt="Google: Selling out the Public faster than you can say Net Neutrality"> [In those quotes, you can fit anything you want]

So let's say that link to your group just isn't enough, you want everyone to know more obviously by a ginarmous picture on your page, telling you to join.

<p align="right"><font size=4 color="Red"><b>Join the <a href="http://apps.facebook.com/ability/group/132" target="_blank"><font color="Grey"><u>Illuminati</u></font><font color="red">!</font></p>
<center>
<hr width=75%>
[br][br][br]
<img src="http://profile.ak.facebook.com/profile5/318/72/n574252536_9144.jpg" alt="Rockin' Harder Than Ness!">
</a></font>

The following tags have been noted to not work;

<embed src> [movies/music]

(When you see moving pictures in people's profiles, those are actually specially created .gif's. You can find them on the Internet if you look them up. Use the <img src> tag for them.
<bg> [background.... images, colors and etc. I tried to include the body tag to make sure but it just cleared my whole profile.]

Use this link to reset your profile: http://apps.facebook.com/ability/editProfile?name=YOURNAME&aboutme=RESET&saveChanges=true

Use this link to reset your group:
http://apps.facebook.com/ability/editGroupInfo?name=GROUPNAME&description=GROUPDESCRIPTION&hqLocationId=1&needApprovalToJoin=on&shareExpSameLoc=on&saveChanges=true


Ems         text units that set the size relative to whatever parent element the text is contained in. For instance: p {font-size: 10pt; } strong {font-size: 1.5em; }

Font Type    <font face="Arial">text</font>

        if fonts have multiple-word names, wrap some double-quotes
        around the whole name
font color        <font color="COLOR">TEXT</font>
font color        h1 {color: red; }

How To Start An Embedded Video Where You Want

Source: Scriptol.

To make a video you've embedded on your site start where you want it to, you have to add a time-to-start command to the embed code you get from youtube.

It tells the video to start so many seconds into the video. So watch the video. See how many seconds in you want it to start.

Then, add &start= to the embed code followed by the number of seconds.

It has to be done twice as in the example below:

<object width="425" height="344">
<param name="movie"
       value="http://www.youtube.com/v/G4evlxq34og&hl=fr&fs=1&start=190">
</param>
<param name="allowFullScreen" value="true"></param>
<embed src="http://www.youtube.com/v/G4evlxq34og&hl=fr&fs=1&start=190"
    type="application/x-shockwave-flash"
    allowfullscreen="true" width="425" height="344">
</embed>
</object>

Does Blogging Have Value?

The Minnesota Headhunter says yes. But not everyone agrees. Listen to the audio.

Your Communications Need A Consistent Tone

Reference: Commune Media via One Degree

A large company will usually have strict rules about the presentation of its image. For instance, it will only use specific colours, photos and fonts . The reason? Once these signals become familiar to the viewer, it becomes easy to relate to the firm as a known quantity.

The same restrictions and clear definition are required for any appearance of the company's voice. But this is where firms often err.

When they are trying to reel you in as a customer or an employee, they are very personable and friendly. But once you are sold, they become very task-oriented. You're no longer a pal. The only thing that matters is business.

People don't like that sudden about-face from caring about them to caring exclusively about yourself. It makes you seem untrustworthy and dishonest.

So, if you have a friendly voice in your marketing vehicles, including your recruiting communications (your blog, for instance), you should maintain it in all of your ongoing communications as a basic element of your culture.

Note that the same rule holds true for individuals. Most of us don't feel comfortable around people who are really nice -- until they get angry. Then all concern about other people is thrown out the window.

The person who throws the tantrum might excuse it as his way of getting rid of an upset as quickly as possible. But those who are on the receiving end become wary of him.

Cut Out Wordiness

A simple guide

Why You Need a PR Firm

If you know a lot about social media do you need a PR firm?
Yes, says Mike Volpe and explains why.

1. They are better at writing announcements and creating content.
2. They can introduce you to their friends and clients.
3. They help you monitor online stuff. Doing this yourself takes a lot of time
4. They help you assess new developments online, like Plurk

From PR Squared

Demolishing a Weak Argument

Joanna Bourke writes:

For many feminists, veiling is synonymous with the oppression of women.

What women in Muslim societies need are American liberties, the story goes.

If they don't willingly embrace “bikinis and boobs”, they can be bombed into submission.

Mick Hartley attacks her yadda yadda yadda style of argumentation by asking for details.

The story goes? Which story goes? Is it a common view among feminists that if Muslim women don't want American liberties... they should be bombed into submission?

And what liberties, he asks, are we talking about?

being able to walk around with their faces uncovered, or being able to go out without the permission of their male guardians, or, God forbid, even being able to get a job or be financially independent

Then he chides Bourke for dismissing these everyday freedoms under the heading "bikinis and boobs" and concludes:

It's not a view I've come across, and I very much doubt that it's a view that Joanna Bourke has come across, but it sets the rhetorical tone.

Effectively and Efficiently

Why do people still use that stupid, unnecessary phrase?

Subject: execSearches.com

"Hi, Today we launched our Facebook page to compliment the work we do helping non-profits recruit effectively and efficiently online.

More features will be coming soon. Please share this page with others and give us your feedback. Best regards, Jay"

Jay has shared a Page with you. To view the Page or to reply to the message, follow this link to facebook:

You could argue that Jay doesn't merely help non-profits recruit online in a humdrum way. He helps them recruit online using the best techniques. But I think he just wrote that way to fluff up his line.

Come on, dear, you know this isn't true

I silently pity the blog trolls. Not just mine, but blog trolls everywhere. First of all, I have a thick skin.

How To Be A Successful Blogger

Read it below or listen here.

I got a letter this week from a fairly junior blogger. And he said.

"Dear Recruiting Animal, I listen to your show because you're the Mighty Quinn and I'm hoping I can learn some secrets from you. I've been blogging for six months now and I cover the same territory as everyone else but I just don't seem able to get the hits. Nobody's visiting me. What can I do?"

Well, little buddy. I checked out your blog and the problem is very simple. It's as plain as day to me. You don't know how to be an expert. That's your problem. So I'm going to give you some clues.

Here's Number one. Don't think too much. If you see a study that says short men get better jobs don't ask if it's really true. You're not a scientist! You grab that topic and talk about it as much as you can. Think of all the short guys that's going to please.

People who know better are going to grumble but who cares? Most people don't know anything. That's why they come to you. They want simple ideas and absolute certainty. So they can sleep at night. So you want to make them feel good but you also want them to have fun.

Here's something to think about. How many magazines put out lists? The best movies of 2007. The best hundred rock songs of all time.

How do they know what they're saying is true? Of course they don't! But that doesn't mean the list isn't fun. Or that it doesn't make you think. Or that it doesn't give you something to talk about with your friends. And your blog should be written the exact same way

And it doesn't hurt to be a bit sexy sometimes and break the rules a little. Let's say someone writes to you and says: "Should I sleep with my recruiter? I think she likes me." Well that's a no brainer. The answer is: Of course you should! That will give her a reason to help you.

Of course, there's a lot more that I could say but let me wrap it up with this:You can always jazz things up a bit. Tell some stories from your personal life that never really happened. Who's going to know that you weren't a jockey. Who's going to know that you didn't go skydiving? Or that you didn't tell your boss where he can get off?

You don't have to feel guilty about fibbing. What are you doing? You're just helping people. And as long as the basic idea is true who cares what examples you use?

Are you starting to get the picture? Good. I hope I've helped. Good luck and regards.