Branding and Authenticity
According to the JobMob:
The Unbranded Life
- You live spontaneously according to the needs and feelings of the moment.
- As a result, you show a different face at different times.
When you Brand something,
- You choose to leave a deliberate, consistent impression
so there's no confusion about who you are.
- You hide the multi-dimensional you
- You present a one-dimensional you
- So people get a very clear impression about what they can expect from you.
Is that authentic?
- You are showing a real part of yourself. But only part.
- By removing anything else from view, you help people
forget that there is more to you.
- The result is a version of you that is highly edited
- The clarity this brings is useful as long as a relationship is based on this alone
- when the hidden factors are significant, branding is deceptive










