Super-Salesman Silverman Speaks.
Animal: Now, Craig, yesterday when we were having our chummy conversation, you said, that when you teach adults you try to get them to remember what it was like to be a kid because
kids refuse to take no for an answer.
What you're saying is that a real salesperson has a conflict-oriented view of the world. And I want you to know that I agree. After all, isn't one of the most profound maxims in selling: "The sale begins when the customer says no."?
That speaks volumes about what the sales person is thinking. She goes to work in the morning looking for a fight. Not a mean fight. But, all the same she's ready to rumble. Isn't that true, Craig?
Craig Silverman: Yeah, we could hire the Girl Scouts if we were just going to make calls and everybody is goes, "Yeah, send me three" and there's no sales talk involved. Good salespeople have to meet "No's" and objections and see them as potential buying signals and get excited by the thrill of the hunt.
Animal: The hunt. They go out to fight with people. They are different than the average guy. Isn't that true?
Craig: It really is. Top sales people are often the number one earning people in the company and it's because that job is really hard.
So what happens is, Animal, people want to be in a high earning sales role but the truth is that getting into the heat of the battle for most people is a nauseating experience. I have seen people get physically ill from getting into a sales chair and trying to either cold call or convince somebody to do something. So, it does take a special breed and part of that is baked into you. It's in the genes.
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