He said the way to be a better comic was to create better jokes and the way to create better jokes was to write every day.
He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker. He said for each day that I do my task of writing, I get to put a big red X over that day.
"After a few days you'll have a chain. Just keep at it and the chain will grow longer every day. You'll like seeing that chain, especially when you get a few weeks under your belt. Your only job is to not break the chain."
You'll notice that Seinfeld didn't say a single thing about results.
It didn't matter if he was motivated or not. It didn't matter if he was writing great jokes or not. It didn't matter if what he was working on would ever make it into a show. All that mattered was "not breaking the chain."
How to Stop Procrastinating
Top performers in every field are more consistent than their peers. While most people get demotivated and off-track after a bad day, top performers settle right back into their pattern the next day.
The Seinfeld Strategy works because it helps to take the focus off of each individual performance and puts the emphasis on the process instead. It's not about how brilliant your work is that day. It's just about "not breaking the chain."