Video job ad from the owners of Victoria's Secret.
New online pal, Peter Altieri, sent me his RecruitTV ad for Internal Auditors at Limited Brands. Short review: I loved it. No kidding.
Anthony J. Meaney and I know from internal auditors. Yes we do. We've recruited many.
And this fairly long video job ad does its best to bury them beneath a barrage of repetitive techno-dance music, a full array of camera tricks and a gorgeous model.
There's endless fast-cutting, zooming in and out so fast and so much you feel like you're on a roller coaster and sudden switches to poorly-lit, awkward, home-style movies.
It's all go-go-go even as you're watching a bunch of poor schmoes counting product in store rooms and on the shelves of cosmetic stores. That's why I love the movies. They're so much more fun than real life.
Just think of it. With the click of a mouse button, a link to this ad can be mailed to millions of auditors all over world. And, it's going to ruin their lives when they ask themselves "Why aren't I having that much fun?"
Only complaint: next time, more models, less auditors.
Watch it and see if you disagree.