Come on, make a bet.
The Marketing Headhunter says that Jobster is going to change its name to Recruiting.com by the end of this year.
His logic. "Recruiting" is the most likely keyword people interested in recruiting services will use on the search engines.
My first reaction was no. It's not going to happen.
1. Jobster already has a recognizable brand name.
2. It's not a recruiting firm. It's a recruiting software company with a very special market. Big companies that need a lot of special people.
They don't care if Joe Blow brings them up on his search when he's looking for a recruiter to find him a new job.
But, now, I see that Jobster is creating discussion groups for different types of employees, so maybe they want to attract guys like Joe.
But I'll still bet real money on no.
Note: See Sumser's analysis here
Jobster is investing in publishing (targeted email, blog distribution and aggregation, AdSense style ad distribution) content acquisition (spidered/XML content aggregation, RSS Aggregation), content development (various books, Blog processes), referral products and so on.
