A MUST READ POSTING
The Marketing Headhunter has a well-written, funny argument supporting his claim that Jobster will change its name to that of its most recent acquisition.
It's a great opportunity to learn something about Google and marketing.
Here are some catchy lines:
not many companies pay elephant dollars for content.Trust me, nobody Googles the word "recruiting" for fun.
In the age of Google, the best name for any company is the URL of the need that it satisfies.
Would you rather own the URL "Sex.com" or would you rather try to brand a word that has "sex" in it, such as "Sexster?" Give me "Sex.com" any day.
And here's a zinger from Don JGo, the new godfather of Recruiting.com
a "brand" is more than a name. I'd rather own nike than shoes.com
Marketing rebuts:
I'd rather own "Nike" than Shoes.com, too. I'd also rather own "Coke" than Cola.com. Who wouldn't? Those brands have been built with decades of hard work and mountains of cash.The issue is "If you were a relatively new company trying to capture mindshare in a post-Google world, which domain would you rather have underpinning your brand?"
I'll take Recruiting.com. It was a great move on Jobster's part.
