The Roti King proves it.
"Since we started the Imagence Partners in September I have been getting inquiries for consulting assignments because of the blog.
That's because of the high ranking blogs get in organic search results....
So, my advice to any startup businesses, or those who cannot afford a lot of cash for traditional advertising and PR - start blogging.
Of course, it needs a little bit of time and effort, but if you are really passionate about your work, that shouldn't be too much of an issue- right?"
Cross-posted to Recruiting Bloggers.com