Strip mining candidates is what you do when you send out great gobs of unsolicited email (spam) in order to get responses from a fractional percentage.
The question you have to ask is what happens to your brand in the minds of the 99.95% who do not respond?
Papa John Sumser
Strip mining candidates. Gee, I love that sound. It's what I've always wanted to do. And, here's how you protect your brand from negative feelings about spam.
You hire a recruiter to send out the "spam". She takes the flack. I'd say about 10% percent of the people respond and very few get cranky. Why? Because when the job is suitable, even the most snooty passive candidate will deign to give you a call.
In fact, if the email is well targetted, it acts as a general marketing campaign. Yeah, they think you're a spammer and yeah they learn that you operate in their field -- which is of interest, again, even to the dudes who think they're too good for the likes of you.
The only concern in this kind of mass mailing is that it ends up being automatically routed to a junk file.
Hat Tip: Ami G