Animal: Suzy, tell us about some of your tough searches.
Suzy Tonini: Well, when I first started I was asked to find a C-Level candidate that had to be Hispanic or African-American.
Animal: Who's phone is going? Come on, this is a show here! Suzy, you have to shout over the phone. Sorry, what did you do?
Suzy Tonini: I emailed all of the diversity recruiters I could find on ERE and asked them for advice.
Animal: So what did they tell you to do?
Suzy Tonini: Well, I learned that Hispanics are in the southwest and Florida
Animal: Gee, that's a big surprise, eh?
Suzy Tonini No, but they told me to search there instead of, for instance, New York.
Animal: What else?
Suzy Tonini I learned to type phrases like "she said" into the search engines. That's going to render someone who has been covered at a trade show or conference who is a female.
Animal: Aren't you going to get a lot of garbage, as well?
Suzy Tonini: I had another set of keywords, too.
Animal: Did you have to ask people what their complexion looked like?
Suzy Tonini: No
Animal: How did you know if you are on the right track?
Suzy Tonini: You gather that from information in their profiles. For instance, if someone belongs to an association like the National Association of Black Accountants.
Animal: So, if I'm a job-hunter and I want someone to be able to identify me, I should join The Association of Recruiting Call-In Radio Hosts, right?
Suzy Tonini: Maybe
Source: 10 minute mark, The Recruiting Animal Show, 07.08.22
