Word-of-mouth information is extremely credible. Especially in face-to-face conversations with family, friends and co-workers.
On a scale of 0 – 10, 80% of consumers ranked word-of-mouth advice as credible at a level of 7 or higher.
49% of all receivers of word-of-mouth product information say they are highly likely (9 or 10 on the 10-point scale) to relay the advice they have received to someone else.
And, nearly half of all receivers of word-of-mouth advice say they will likely make a purchase based on the conversation.
Source: Natural Marketing
