On July 23, 2008, Mr Moustache Richard Becker of copywriteink.com made his third appearance on The Recruiting Animal Show.
In his recap of the show, Moustache points out how ignorant recruiters can be about branding.
Simply saying “I’m a recruiter” is not really a message; it’s a job description... it doesn’t do much to help a prospect decide why they might choose to work with one recruiter over another.
Moustache also takes a shot at companies that are too chicken to blog for fear of what readers will say in the comments.
Some professionals and companies... tend to shy away from social media because they are too afraid of what other people might think, say, or do.Personally, I think that’s baloney. If your professional or company message cannot stand up to a challenge now and again, then your message probably doesn’t have much merit at all.
Meaning, they might have a good message but not the service to back it up.
I wanted to talk to Moustache about many things but I didn't manage the time properly. (I guess I let Cliff Mintz hog the floor because he's got a PhD.) So I'll have to have Moustache back again.
One thing I particularly wanted to discuss were his thoughts about apologies. I think he advises us do it once and move on because it's better to take a hit from angry victims than try to placate them endlessly. I like the spunk in that answer but it requires some clarification.
Clip from the show: Branding by Company name.
See also: Dave Manaster vs Susan Strayer on branding.
