The Average Recruiter is like a bore at a party. He talks you listen.
Average recruiters tell their candidates "This job is great and you're gonna love it."
The candidate is a passive recipient.
A Top Recruiter, however, is like a Svengali. She gets her candidates to buy-in.
After you listen to a top recruiter, you're saying "
Where's the kool-aid? This job is great and I'm gonna love it!"
Now, what is Propaganda?
According to wikipedia propaganda is not an impartial presentation of information. No. Propaganda presents information in order to influence opinions and behavior.
"Propaganda often presents facts selectively (thus lying by omission) or gives loaded messages to produce an emotional rather than rational response to the information."
Recruiters don't do that, do they? No, never!
Film: Jerry at work.