People aren't working hard enough [on their job hunt]. They're going through the newspaper or through craigslist or they're probably even spending ten hours a day going to interviews.
But what people don't understand is that they have a platform now. Twitter, Youtube, Wordpress, Tumblr to get their thoughts and ideas out there and that networking online....
Think about how you really get jobs in the real world. You go to a networking event and you meet someone and they become fascinated by you and they want you to work for them.
Well you can replicate that online, in your underpants while you're eating Captain Crunch. I think that's very powerful. And I dont think that people have understood that every principle that happens in real life is important to understand in the new media world.
They think it's stupid and silly and they are always thinking of why they shouldn't. And they hear that the Red Skins player made a mess or Domino's pizza.
To me, they need to start networking. If you're looking for a job and you're not going to search dot twitter and typing in the job you are looking for or the keywords in that trade and not [connecting] to the people who are talking about the things you are interested in, you are making a big mistake because these people connections are the ones that are going to lead to the opportunities.