It's an obvious fact that everyone on social media is there to promote themselves. They want people to notice them and respect them and buy from them.
But, unfortunately, it's hard to get people to notice you let alone respect you. You can write articles but even if they're good you might not be immediately recognized as the thought leader you really are.
So here's what you have to do. You get people to notice you by helping them them get noticed. You pick some targets and you RT them regularly. And if someone RTs you you thank her publicly.
That's what I call my social media suckup philosophy. And I added powerful new tool to the suck up arsenal this week. It's called giving K.
As you all know, Klout.com is a website that claims to measure of your influence online. I don't put much store by automated social media grades
but this has nothing to do with that.
You got to Klout.com. You enter the twitter name of your target. You go to her profile and you see a list of the things for which she is supposedly influential.
You press one and that's called giving K. You are testifying that she has influence in that area.
After you give K Klout asks you if you want to tweet the fact that you gave K and that's exactly what you want to do. So you press OK and then a little twitter box appears. It contains a formal announcement that says I just gave +K to so and so for her social media expertise (or whatever).
You can send it just like that or you can edit the message and say "I just gave K to Betty Jones because she's so wonderful". Just lay it on thick and send it out there so everyone can see.
You can give K to lots of different people every day but you can give it to some special targets once a week just to show them that you're there.
They'll notice. Yes they will.