BJ Mendelson was my guest on Sept 19, 2012.
BJ says the power of social media marketing for small business is overblown by hucksters who make money teaching you how to do it.
He has issued The BJ Challenge: Show me the small companies that have substantially increased their revenue by means of social media.
He's not looking for the exception that proves the rule. He wants to see a number of companies that demonstrate an indisputable pattern of success for those who use social media marketing properly.You'll find the full show and some excerpts below.