Source: http://tinyurl.com/kmag5op (edited)
Rob McIntosh, SVP Global Talent Acquisition at Avanade, has invested heavily in building large talent communities.
Robbie says it's easy to find talent now with all the info online.
So it's more important for recruiters to develop "proactive and sustainable relationships with talent" (barf words) instead of finding people.
I measure a recruiter's performance on her ability to build talent communities -- says this cosmopolitan transplant who refuses to get rid of his (now phony) Australian accent.
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A SMART RECRUITER HAS TO BE ABLE TO:
1. target the right people
2. create the right content.
3. Send them the right number of communications
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Here's how he puts it exactly.
"Effective use of content and quality and frequency of communications with targeted, highly passive talent over time will be a key measure of recruiters’ ability to nurture talent community relationships in advance of future hiring demand".
(After reading this "sentence" I'm almost ashamed to say that I consider him a friend but I guess that's why he's an SVP and I'm not).
The old stuff still counts says Robbie but now "talent relationship management" via Social Tools "will win the recruiting game.”
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MESSAGING HAS TO BE:
1. directed to a very specific group of people (targeted)
2. permission-based (requested with an unsubscribe option)
3. the content can't be general. It has to be "segmented", meaning relevant to them alone.
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In 2012, half of Avanade’s North American hires came from relationships with passive candidates established six months earlier.
Lots of people were hired from his talent community says Robbie and some relationships were started a year or more before the hire.
You have to have a long term relationship to get people to listen to you, he says.
And measuring the strength of your relationship with candidates in your talent community is very important.
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Amy Ala Hmmmm... I like Glen Cathey 's thoughts on JIT recruiting. Wonder what he would think of this. -
Jerry Albright Having a hot prospect in your talent community is great - until someone else calls them with a great job.... -
Jerry Albright "Hi Pete. It's me. I know you've been 'highly passive' for quite a while but wanted me to keep you in mind if something came up......What? What do you mean you've just accepted a new position. I thought you were a member of our TC? How did this happen....?"
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Rob McIntosh I stand by everything I said. I even posted on Glen Cathey post related to this http://booleanblackbelt.com/.../lean-recruiting-just.../... but my comments are now gone. In short, the results don't lie with doing this in the past and I will continue to do it in the future until is stops producing results.
If you haven't already done so, be sure to read parts 1, 2,...booleanblackbelt.com
