Recruiting Animal: Matt Charney, The King of Content Marketing

On August 5, 2015, Matt Charney was the guest on The Recruiting Animal Show.

It got off to a bad start. I was ready to call in on Skype when I discovered that BlogTalkRadio doesn't offer a direct connection via Skype anymore. You have to use their DirectConnect service.

It hadn't been that good in the past but maybe it improved so I was ready to use it but the site told me that I should switch to Firefox or Chrome if I wanted a good sound.

Now, I use the Pale Moon browser which is Firefox tweaked for Windows but I thought that maybe it wouldn't be recognized as Firefox so I opened a new browser and logged in there without logging out on Pale Moon.

Unfortunately, DirectConnect wouldn't let me in. It kept processing me and processing me until I gave up and tried to call in to the host phone number using Skype. But I kept getting a busy signal.

I was a bit frantic by then because BlogTalkRadio was telling me that the show had already started so I called in on the phone but maybe it hadn't started. I don't know. Anyway, I didn't have time to review my intro before the show started so it might seem a bit stilted. It's about building rapport with candidates and clients based on this article by Scott Morefield in StaffingTalk.

That's not the end the technical problems, of course. Matt Charney apparently tried to connect via Skype as well and when he couldn't he decided to call in on his mobile phone and his sound was really, really bad. I wasn't the only one complaining this time; others did too so you know it was true. I had to go over the recording after the show and amplify every single thing he said. The sound's not great but at least, now, you can hear him. Jim Durbin had a bad connection, too, so I amplified everything he said, as well.

Enough, you're saying; why do I have to hear about this stuff? Well, let me tell you, when you can't hear what the other guy is saying it affects the conversation. Even if you can kind of hear him, your mind is focused on making out what he says instead of being free to think about what he's saying.

Now, to the subject. I planned the show around Matt's ebook about content marketing. It's a free 35 page pdf and I thought it was pretty good. One of our longest conversations was about sending candidates content at every stage of the hiring process. I thought from what he said in the book that there was more to it than there is.

The thing I found most interesting was Matt's announcement that Glassdoor is spending millions on Google keywords. He also told us about a new job description tool called Textio.com.

Matt referred people to Hubspot's resource library to get information about Inbound Marketing. He said that the process has already been perfected and adapts perfectly to the ongoing supply of information to candidates during the hiring process. Matty also wrote a little ebook on Inbound Marketing himself.

I saw after the show that Derek Zeller had been complaining throughout that I would not unmute him but, in fact, I opened every line that called in and, somehow, Jim Durbin, Alejandro Guzman Acha, Michael Cox and Alan Fluhrer managed to get through. I think Derek was just eager to plug his masterpiece posting which Matty referred to. You can find it here.

With all of those things going wrong, the show was a bit of a mess. Plus, Matt hinted that I waste a lot of time with my monologue and the singing and banter at the start of the show. So, I've solved that problem. I managed to extract a fair number of clips from the wreck and you can access each one individually here.

Animal Intro - Building Rapport - 3:30 min

Animal expresses concern - 10 sec

Matt Charney - Recruiters Are Dumb - 40 sec

Animal complains about sound - 6 sec

Matt Charney - The Source of My Snark - 1 min

Matt Charney - What is Content Marketing - 1:45 min

Matt Charney - The Power of Content Marketing - 1 min

Matt Charney - Do people hate you - 1 min

Matt Charney - Boolean Strings - 1 min

Matt Charney - Numbered List Blog Titles - 20 sec

Jim Durbin - Numbered List Blog Titles - 45 sec

Matt Charney - High Quality Content - 1:45 min