Source: Rachel Saunders interviewed by J.T. O'Donnell (edited)
To get the best people, a recruiter has to start lots of dialogs and earn the trust and respect of the talent she wants to hire.
The process can take months but ensures the candidate takes the new job with enthusiasm.
There was a software developer we were very interested in.
One of our recruiters is a nerd who reads blogs that discuss the cutting-edge projects being worked on at various companies. He saw that this programmer was involved in a technology we were using and contacted to her to hear what she thought of the technology and learn more about her projects.
She wasn’t considering a move but the recruiter stayed in touch with her by email for two months, exchanging articles and insights.
Eventually, he invited her to tour our facilities to see what we were working on.
Several months later, she called him and said it was time for her to find a new role because she wanted to work on projects she cared about and had recalled the ones she saw during the tour.
She was hired shortly after. It’s that kind of nurturing that helps us find and hire the top talent with the best superpowers.
https://business.linkedin.com/talent-solutions/blog/2015/04/personalized-outreach-yahoos-secret-to-talent-acquisition-success