From: Susan Solomon on Marketing.Profs
Blogs are beginning to bore me. Not all blogs, but many are getting on my nerves. And, believe me, I'm not a teenager with the attention span of a gnat—I'm the mother of one, and you can bet he has no patience for most blogs either.
What's wrong with most blogs? They're too chatty, like my first paragraph. You probably didn't need to hear about my teen, but I thought it was clever. So I bulked up my writing with inconsequential meanderings. That's bad blog form.
The best blogs provide chunks of great information. Steve Rubel's Micro Persuasion is among the best blogs available on corporate blogging.
Rubel rarely writes an entry of more than 150 words, but his blog is packed with content.
He's also generous with hyperlinks for each of his entries.
I also love Adrants....It's meaty stuff delivered concisely.