From: Betashop Quartly (edited)
Find Your One Thing.
- the one thing you are most passionate about.
- the one thing you have a realistic shot at being the best at.
- that is also an untapped market opportunity.
Only Do Your One Thing.
Everything else is a distraction. Don’t do side projects. Don’t take unnecessary meetings. Anything that distracts you from executing on your One Thing is just that, a distraction. Say no to everything that does not contribute to your One Thing.
Be Ready To Change Your One Thing
Wisely, Betashop tells us that if you don't get traction with your One Thing after a year make a hard stop and find another One Thing. He did, moving from a social network Fabulis to online retailer Fab.com
This one thing is really three things and some are hard to come by.
1. Everyone has something they like doing.
2. You don't have to be the best to be successful but you do have to be good.
3. Then, you have to find people who could use your one thing. And, you have to be a confident sales person to sell it to them.
So, this is good advice because it makes the path forward seem clear and simple. But it isn't a cakewalk.
Here's another one thing.
All you have to find is one person:
- you find attractive
- with a great personality
- who really likes you
See what I mean?
I should acknowledge that Betashop is talking about startup companies not individuals so one's own weakness could presumably be fortified by the skills available in a team. And he advises founders to hire people who do certain things better than them. But, still, the founder has to be good at something, too, so the program does have a personal orientation.